TM STUDIOS has announced a new product line created for six radio formats. TM EVO is the world’s first fully-customizable, interactive jingle service, allowing programmers to create their own unique sound in real-time.
Acxcofrding to TM, TM EVO presents an entirely fresh palette of sound, with new composers, singers and musicians, which stations choose in the design of their packages. Thanks to a unique Builder app at tmevo.com, PDs can choose from many logo melodies, vocal styles and levels of fx, and change these ingredients instantly to find the perfect sound for their stations.
TM EVO is available for six formats, including CHR, AC and Country, plus Hot AC, Hot Country and Classic Hits, three formats which have never had an updating jingle service. All come packaged in three tiers of service, to allow stations to subscribe to a size appropriate for budget and need and are delivered via a convenient Cloud-based system, for easy access and use.
99-5 The Wolf and KSCS PD, Mac Daniels, launched EVO Country and EVO Hot Country in Dallas/Ft. Worth in January. The February ratings for both stations were the highest since 2014. Mac says, “It is amazing to launch these packages side by side in the same market. They both sound incredible, without sounding alike. Each package is perfectly suited for the niche Hot and Mainstream formats of these stations, and neither package sounds like it came from the TM we’ve come to know through the years.”
TM’s GM/VP Creative, Greg Clancy, comments, “These products are a direct result of extensive research and interviews with programmers across the country. We listened intently to everyone, from the ‘jingle freaks’ to the ‘anti-jingle’ PDs. We wanted to understand what they wanted and needed in a jingle service and what they were not getting. They gave us a wish list, and that list became our roadmap for TM EVO.”
EVO CHR is now live on Q100 in Atlanta, and PD Louie Diaz adds, “These jingles have forward momentum and are perfect for us at Q100. There is nothing cliché about the package. It fits perfectly with our music playlist. Also, with the Tier Three Service, I get lots of updating content all the time. EVO is my new branding partner.”
TM EVO is available for cash and barter on a format/market exclusivity basis. To order or receive more info, contact info@tmevo.com or chat live at tmevo.com.
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