Alpha Names Mike Hartel VP/Mid-Atlantic Region

Mike Hartel

Alpha Media has announced Mike Hartel as Vice President of the Mid-Atlantic Region. Hartel will also continue to hold the positon of SVP/Market Manager in Columbia, SC. Mike is a 24-year media veteran, who effectively utilizes the strengths of his brands to bring positive change to his clients and community.

Alpha Media President/CEO, Bob Proffitt commented on the announcement, “Mike Hartel has shown an incredible leadership style in form, function and results since he joined Alpha three years ago. We are excited for Mike to share his considerable talent beyond Columbia to some of our other Southern markets. Alpha loves to promote from within and this is not only deserved, but will be incredibly well-received by our markets.”

Alpha Media EVP Eastern Region, Bill McElveen added, “Mike has done a remarkable job for us in Columbia and we’re looking forward to his positive influence in an expanded role in Alpha’s Eastern Region.”

“I am a big believer in what Alpha stands for as a company and what we have built so far. I couldn’t be more excited about partnering with our leadership team in the Mid-Atlantic portion of the Eastern Region. We have some amazing people and some incredible properties in this region and I cannot wait to get started,” remarked Hartel.

Initially, Hartel will be working with the markets of Savannah-Hilton Head, Myrtle Beach, Greenville-New Bern-Jacksonville, Fredericksburg, and Bluefield.