The company makes radio a key component in their advertising campaigns and activates programs leveraging radio’s core equities to garner results. Just a few of the many brand efforts that T-Mobile has activated with radio to use the medium creatively and contextually include:
➦T-Mobile One Talent takeover, a partnership with Katz Radio Group Content integration and promotional activity surrounding the iHeartRadio Music Festival
As part of the overall #MusicFreedom campaign, T-Mobile is an active partner with NextRadio, the app that combines FM broadcast radio with the internet to create an interactive listening experience on all T-Mobile Android devices.
“T-Mobile’s partnership with the radio industry to drive key objectives forward truly sets it apart,” noted Erica Farber, RAB president and CEO, and chair of the Radio Creative Fund. “Broadcast radio is proud to collaborate with T-Mobile on efforts such as the #MusicFreedom campaign, and we welcome their continued innovative thinking and execution.”
T-Mobile will be honored with the Radio Marketer of the Year award at the 2017 Radio Mercury Awards on June 1 at Stage 48, New York City.
Call for Entry remains open until Friday, April 21. 2017 Radio Mercury Awards finalists will be announced in early May.
For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please log onto www.radiomercuryawards.com.
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