According to Rob Tornoe at philly.com, it took less than a week for a backlash again The O’Reilly Factor consisting of two advertisers to swell into a full boycott of the show, with over 60 companies now saying that won’t advertise on the network’s most popular programs.
In fact, Friday night’s episode of The O’Reilly Factor had just 10 national advertisers. That’s down from 55 advertisers on Monday night, according to iSpot.tv, the TV ad analytics firm.
The boycott hasn't yet hurt the bottom line at Fox News, which has said most companies have shifted their advertisements to other programs on the network. But the growing list of companies refusing to advertise on The O'Reilly Factor have created a public relations nightmare for executives at the network.
Angie’s List, which advertised on Wednesday and said earlier in the week it didn’t plan to pull its commercials from O’Reilly’s show, has decided to join the growing boycott and will no longer place ads on the popular Fox News program.
"We are no longer advertising on the program,” a spokeswoman for Angie’s List said on Friday night.
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