San Diego Radio: KBZT Plans For MLB Padres Broadcasts

(Chris) Cantore + (Steven) Woods, Weekday Mornings on FM 949 - San Diego's Alternative

Entercom San Diego and the San Diego Padres officially announce their partnership to bring the 2017 baseball season, live for the first time on the FM dial, exclusively to KBZT 94.9 FM.

Padres’ broadcasters Ted Leitner and Jesse Agler will continue to handle the play by play duties. Each broadcast will also feature 30 minutes of pre and post-game coverage during afternoon/evening drive times and weekends.

The San Diego Padres and Entercom are eager to engage fans through an innovative FM format for the 2017 baseball season. “A partnership with Entercom’s alternative rock station KBZT 94.9 FM is a perfect way to attract new fans, and to enhance the fidelity of broadcast for more traditional sports programming listeners,” said Entercom’s President of Programming, Pat Paxton. “At the heart of the partnership, is a desire to innovate and evolve broadcasting to increase accessibility to local content for our listeners and fans.”

Entercom strives to engage their audiences through meaningful local and live programming, whereby a relationship with San Diego’s favorite MLB team, is a grand slam. KBZT 94.9 - FM is thrilled to offer another desirable asset in addition to to their quality music programming. “Baseball is a great fit for our millennial audience at KBZT,” says Entercom San Diego’s market manager Bob Bolinger. “It provides the opportunity for us to super serve our audiences with music and sports, fueling their appetitive for great entertainment.  Short of being at the ball park or attending a concert, baseball and music will be greatly experienced on KBZT 94.5FM!”

The partnership also brings Entercom San Diego’s Sunny 98.1 and KSON-FM into the fold for additional cross-promotion and listener engagement, building value for The Padres, Entercom listeners and clients alike.

"We are very excited about our partnership with Entercom and the ability to offer Padres
games on the FM dial," said Padres Chief Marketing Officer Wayne Partello. "As we aim to connect with all of San Diego, Entercom San Diego's ability to reach 1.1 million people per week across all of their stations will play a large part in these efforts."