Traditional Radio Continues To Evolve

The history of radio dates back to the early 1800s. Wireless telegraphy pioneers like David Edward Hughes, Heinrich Rudolf Hertz and Nikola Tesla fought to understand the unseen forces of radio waves. However, it was Guglielmo Marconi who built the first crude radio in 1895 and broadcasted the very first transatlantic signal in 1901.

August 20, National Radio Day, celebrates the achievements and birth of modern day mass media, writes Matthew V. Libassi at Foxbusiness.com.

Now, over 120 years later, the age of radio is being reborn once again.  And who better to reflect on radio’s past and look ahead to the future than America’s favorite DJ and National Radio Hall of Famer, host of 'Elvis Duran and the Morning Show,' Elvis Duran.

Over three decades in radio, Duran has seen the industry change first hand.

“Thirty years ago I had no idea radio was going to turn into this digital monster it is now just becoming” Duran told FOXBusiness.com in an exclusive interview.

“Radio in my beginning days was going into a room for four hours, playing a bunch of music and screaming about the artists… radio now has come out of the radio, on to the net and on to video and on stages, it’s a multiplatform thing. It’s nothing I expected ever to see“ says Duran.


Broadcasting out of WHTZ 1003. FM Z100 in New York since 1996, the 'Elvis Duran and the Morning Show' is the number one nationally syndicated radio morning show. The show gets the attention of more than 10 million listeners across 80 plus markets, as well as exposure across digital platforms and social media. Duran and his team continue to push the medium's boundaries.

“We use it all… Facebook hit on and then Twitter. We have evolved with whatever is hot. Right now it’s all about snapchat; we are waiting with whatever is next. We are going to be on it. We have to be, because that’s where our listeners are going” says Duran.

“Traditional radio is not going to die, it's going to evolve."