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| Paul O'Malley |
This newly-created Strategic Sales division will specialize in the vast multi-platform programs that Westwood One and Cumulus Media have to offer, including live sporting events, Red Carpet Radio music and entertainment events, print, NASH, live concerts, and more.
O’Malley, who is building a team of major-league sellers, will oversee the development and execution of high-level partner activations and innovations with clients and agencies. He is based in Atlanta and reports directly to Steve Shaw, Westwood One President.
O’Malley is a 25+ year radio sales veteran with local, regional, and national experience in brand promotion, strategic development, and customized business solutions. Among his many roles, he served as Regional President, Sales, for Citadel from 2004-2011.
Shaw said, “Bringing Paul over to run our new Strategic Sales division was a no-brainer. His wealth of experience in new business development, world-class reputation among agencies, and vast knowledge of our assets make him the prefect partner to lead this new team. We are building an impressive and outstanding sales force and Paul is a top-tier player on the team.”
“I am excited by the opportunity to deliver experiential solutions which will encompass national scale and local engagement,” adds O’Malley. “The best brands in the U.S. are asking for new, innovative, and measured programs. Westwood One and Cumulus have assets and capabilities that are unparalleled in the industry and that deliver results for advertisers. I look forward to growing our client base and driving revenue across our platforms.”
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