Premiere, DirecTV Re-Up Dan Patrick Deal

Dan Patrick

Premiere Networks and DIRECTV have announced a renewed long-term agreement allowing Premiere to continue providing ad sales representation and radio distribution for "The Dan Patrick Show."

As part of the deal, the DIRECTV-produced program will also continue as part of FOX Sports Radio's weekday programming lineup.

The show currently airs on over 250 radio affiliates.

"Together with Premiere, we have created a unique opportunity for brands and advertisers to partner with The Dan Patrick Show in a fully integrated way -- resulting in the sustained growth of our businesses," stated DIRECTV Senior VP/Original Content & Production Chris Long. "Premiere's ability to deliver results makes this extension of our partnership a great day for both of our companies."

"Dan Patrick has established himself as a leader in sports talk and entertainment, and the relationship he has built with his loyal listeners and fans provides great value to our advertising partners and affiliate stations," added Premiere Networks President Julie Talbott. "As the popularity of the sports format continues to grow, we look forward to partnering with DIRECTV and Dan for many years to come."