CS Radio Names John Vilade VP/National Digital Sales

John Vilade

John Vilade has been named Vice President, National Digital Sales, for CBS Local Media, it was announced today by Anton Guitano, COO of CBS Local Media. Vilade will lead sales development and strategy for CBS’s digital assets associated with its owned television and radio stations.

The appointment is effective immediately.

In this new role, Vilade will work directly with the executives in charge of sales for CBS Television Stations (Jim Sullivan), CBS RADIO (Michael Weiss) as well as CBS Local Digital Media President Ezra Kucharz in order to create and maximize opportunities for advertisers and drive revenue growth.

“John is a well-respected executive with a deep understanding of how to build successful client and agency relationships by offering marketing and advertising solutions that resonate with brands and consumers,” said Guitano. “We are thrilled to have someone of John’s caliber leading our digital sales efforts, capitalizing on the significant reach and scale of our portfolio of assets.”

CBS Local Digital Media combines the assets of CBS’s television and radio stations to create more than two dozen major market specific portals featuring extensive coverage of news, traffic, weather, sports and entertainment headlines; leading music and lifestyle websites, including Radio.com and its variety of live and on-demand audio and video content, and Eventful, the destination for events discovery, communication and personalized recommendations; mobile apps and local commerce platforms, as well as CBS Local Offers, Best-Of Guides and business directories.