In its latest State of the Media: Audio Today report, Nielsen says 244 million people - or nine out of every ten Americans 12+ - listen to radio. And, at any given time during a week, 181 million people are reached by network radio every week.
Millennials (consumers aged 18 to 34) account for more than a quarter of the national network radio listeners, as 51.1 million tune into a RADAR network every week. That’s more than Generation X (44 million) and Baby Boomers (43 million). In fact, compared to the national average for RADAR network radio listening, which reaches 68% of listeners, network radio reaches 70% of Millennial Americans.
And the strong representation from this demographic is good news for the radio industry. Despite their youth, more than seven in 10 (70.8%) Millennial network radio listeners have household incomes greater than $75,000 per year and 68.4% are college graduates.
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