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| Michael Baisden |
His final day is next Friday, March 29. Based on his commentary below, it's clear he
couldn't come to agreement with his syndication company Cumulus and the departure
is not voluntary.
According to media writer Rodney Ho at ajc.com, Cumulus was upset
Baisden released information about his pending departure before negotiations
were over, which is why they locked him out of his studios.
Good Night Family! The Next Chapter of my life begins tomorrow. Time to make it happen... again! lolMichael Baisden twitter.com/BaisdenLive/st…Baisden, an author and speaker who loves talking about relationships during his afternoon show, has been hosting a radio show since 2003.
— Michael Baisden (@BaisdenLive) March 21, 2013
He was first heard on Atlanta radio on what was then known
as Grown Folks 102.5, which was an interesting amalgam of R&B and talk. He
migrated to Majic in 2009 when Radio One dropped smooth jazz at 107.5.
Baisden leaving creates a potential opening for Frank Ski,
who left V-103 because CBS couldn't provide him a syndicated show. Ski is
currently pitching a syndicated show.
Baisden is one ingredient why R&B station Majic is doing
so well. It's currently ranked No. 2 in listeners in Atlanta, only behind
V-103. In February, it drew a 7.7 share,
its best month ever in its history. A year ago, its share was 5.4.
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