Tuesday, January 8, 2019

In-Home Smart Speaker Devices Increase 78%

Following the 2018 holiday season, more than 53M people A18+ in the U.S. (21%) now own a smart speaker, pushing ownership further into the mainstream.

According to the latest ownership survey from The Smart Audio Report, the average smart speaker household now features 2.3 smart speakers, up from an average of 1.7 devices per household at this time last year. This trend towards having multiple devices drove a 78% YOY increase in number of smart speaker devices in homes.

Released Monday, the new data from NPR and Edison Research explores smart speaker adoption rates and holiday purchase behavior.

Key findings include:
  • 8% of people in the U.S. got a smart speaker during the 2018 holiday season, between Black Friday and the end of December 2018
  • 52% of all smart speaker owners report using their device daily
  • 14M people in the U.S. got their first smart speaker in 2018

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