Friday, January 11, 2019

YES Network Is Most-Watched RSN

Buoyed by its best New York Yankees ratings in six years, the YES Network finished 2018 as the most-watched regional sports network (RSN) in the country in both primetime and total day. This marks the 14th time in 16 years that YES has been the most-watched RSN in the country.

2018 YES Network highlights

● YES averaged 25,000 TV households in total day in the New York DMA in 2018, 39 percent greater than the #2 RSN, NESN, which averaged 18,000 TV Households
● YES' 25,000 TV households total day average was greater than that of the other three New York RSNs combined
● YES averaged 61,000 TV households in primetime in 2018, 9 percent greater than NESN, the #2 RSN, which averaged 56,000 TV Households
● The 61,000 TV Households was YES' best primetime delivery in six years -- since 2012
● YES had its best unduplicated market reach among millennials (persons 18-34) in three years
● 45.6 percent of YES' average total day audience in 2018 was female, the highest such percentage among all New York RSNs in the DMA

2018 Yankees on YES highlights

● Yankees games on YES averaged a 3.60 TV Household rating this past season, its best Yankees ratings since 2012 (six years)
● Yankees primetime games on YES ranked #1 in the New York market in primetime this past season, beating the primetime average of every other TV network in the DMA
● Yankees games on YES generated more viewing in New York (6.6 billion minutes consumed) than the top 11 primetime entertainment shows combined (6.1 billion minutes consumed)
● From Memorial Day to Labor Day, ratings for Yankees primetime games on YES were the second-highest among all primetime programming in the New York DMA, trailing only 60 Minutes
● For the entire 2018 season, ratings for Yankees primetime games on YES out-rated all late evening newscasts in the New York DMA
● YES' Yankees games achieved six-year highs in key demos such as males 25-54, persons 25-54 and females 25-54

The popularity of the Yankees on YES beyond the New York DMA:

● YES' Yankees viewership grew by 36 percent when adding audience from 11 outer markets to New York DMA figures
● Yankees games on YES averaged a 2.0 TV Household rating or better in eight of the 11 outlying DMAs (beyond the New York DMA), including:

   ● Binghamton - 4.43
   ● Utica - 3.96
   ● Albany-Schenectady-Troy - 3.82
   ● Watertown - 3.16
   ● Hartford/New Haven - 2.66
   ● Syracuse - 2.39
   ● Elmira/Corning - 2.38
   ● Rochester - 2.00

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