Friday, October 27, 2023

Brand-building Now Accounts for 61% of Podcast Advertising


IAB has released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

Part two of the study, titled U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth, reveals the drivers, strategies, and tactics propelling podcast ad revenues, and shows where the market is heading.

“The growing interest we’re seeing in podcasting among larger, brand awareness advertisers demonstrates the medium’s evolution to deliver on a range of buyer’s KPIs,” said Matt Shapo, Digital Audio and Video Director, Media Center, IAB. “Podcasting continues to be a remarkably agile channel that enables advertisers to reach an expanding user base, adopt new functionalities and solutions, and develop new content with creators.”

Key Findings
  • The report shows that podcasting can deliver on buyers’ KPIs across the funnel: the majority of podcast advertising is used for brand-building, which encompasses 61% of total ad revenues — up 13% in the last 2 years.
  • For brand marketers, there’s a lot to like. For example, podcasting usage of brand safety and suitability solutions has nearly doubled since last year, with 69% of publishers using brand safety solutions and 62% using brand suitability solutions, including contextual transcript analysis. As the report also shows, buyers are continuing to expand their range of measurement solutions commonly used with other digital channels for their podcast campaigns.
  • Another key finding in the IAB study is that dynamic ad insertion (DAI) now represents more than 90% of ad revenues as its share has nearly doubled in the last three years.
“For marketers who need to respond fast to trends and update messaging on the fly — but need a brand-safe and brand-suitable solution — podcasting is a proven winner.” said David Cohen, CEO, IAB. “There’s still real growth ahead.”

NBC Moderators Announced For GOP Debate


Republicans and conservatives were left appalled after NBC News picked Kristen Welker and Lester Holt to co-moderate next month’s third Republican primary debate.

The NY Post reports Welker, the moderator of “Meet The Press,” and Holt, the face of “NBC Nightly News,” will be joined by conservative radio host Hugh Hewitt for the Nov. 8 showdown at the Adrienne Arsht Center for the Performing Arts in downtown Miami.

Welker, who moderated the second and final debate of the 2020 presidential campaign between Joe Biden and Donald Trump, comes from a family with a long history of donating to Democratic politicians — and was once caught on live TV during the 2016 Democratic nomination battle giving Hillary Clinton’s communications director a heads-up about the questions she planned to ask.

“Lester Holt, Kristen Welker, and Hugh Hewitt to moderate third GOP debate – so I don’t understand WHY would Republicans want an entire panel of liberal moderators as if there are no other journalists. Biased questions don’t help voters,” former Maryland lieutenant governor hopeful Gordana Schifanelli said on X Thursday.

“Absolute insanity,” said Tom Bevan, co-founder of RealClearPolitics, of the choice of moderators.

10/27 WAKE-UP CALL: Maine Shooting Suspect Remains At-Large

Authorities were on the hunt for an armed and dangerous suspect wanted for murder after two mass shootings in Lewiston, Maine, that left at least 18 people dead and 13 injured. Maine State Police worked through the night alongside local officers and the FBI to find Robert Card, 40 years old, their sole named suspect. By midafternoon Thursday, shelter-in-place orders remained in effect. Card received inpatient psychiatric care this past summer after he started hearing voices, according to his sister-in-law. The massacre was the deadliest mass shooting of 2023 so far, according to the Gun Violence Archive, a nonprofit research group.

Some patients injured in mass shootings in Lewiston, Maine, on Wednesday night that left 18 people dead and 13 injured are in critical condition, the CEO of Central Maine Healthcare said in a Thursday evening press conference.  Maine Representative Jared Golden, a Democrat, said during the press conference that the shootings have moved him to change his stance on an assault weapons ban. Republican Senator Susan Collins, who voted against expanding the assault weapons ban, said she has not changed her stance given the recent shooting in Lewiston.

➤U-S JETS STRIKE AT TARGETS IN SYRIA: Two U.S. fighter jets struck weapons and ammunition facilities in Syria on Friday in retaliation for attacks on U.S. forces by Iranian-backed militia as concerns grew that the Israel-Hamas conflict may spread in the Middle East. U.S. President Joe Biden ordered strikes on the two facilities used by Iran's Revolutionary Guard Corps and militia groups that it backs, the Pentagon said, warning the U.S. will take additional measures if attacks by Iran's proxies continue.

American forces in Iraq and Syria were attacked three times on Thursday, according to Pentagon spokesperson Brig. Gen. Pat Ryder. "We're tracking that there were three attacks today, so it's now at 19 attacks, and again, we'll continue to update those numbers as new information comes in," Ryder said Thursday evening. Since Oct. 17, there have been 19 attacks against American personnel in Iraq and Syria, including the three on Thursday, by a mix of one-way attack drones and rockets, the Department of Defense said. Though specific groups responsible for the attacks were not named, Ryder said they "are affiliated with Iran." At least 21 service members have been injured in the attacks, but all have returned to duty, according to Defense Secretary Lloyd Austin. One U.S. civilian contractor died after experiencing a cardiac incident while sheltering from the attacks.

➤GROUND ATTACK CLOSER: Western allies urged caution as Israel moved closer to a ground invasion. The Israeli military on Thursday made its biggest incursion into Gaza during its war with Hamas. A spokesman for the IDF said the hourslong raid—which didn’t go farther than about a kilometer, or less than a mile into Gaza—was part of preparations for “the next stages of fighting.” Inside Israel, there is broad support for a full-scale invasion. Decision makers are grappling with how the timing of a ground assault could impact hostages, troop morale and the Israeli economy. U.S. and European officials are urging caution in an effort to minimize a prolonged urban war that could result in even more casualties and a turbulent future for Gaza, U.S. and foreign officials said. The United Nations has called for a cease-fire to allow for the delivery of aid to ease an escalating humanitarian crisis inside Gaza.

Radio: The Leading Media Destination For Affluent Consumers


Affluent Americans wield immense purchasing power across every category. Higher-end brands have traditionally invested in print and TV properties that cover interests that are synonymous with wealth: travel, finance, fine dining, home decorating, as well as sports such as tennis and golf. But how do radio’s most affluent genres stack up? Katz's new analysis of MRI-Simmons data finds that AM/FM radio offers marketers numerous options to engage with this important and influential segment.

Katz examined the media behavior of wealthy Americans to understand how media fits into their lifestyle, looking particularly at their radio formats, magazines, TV stations, and newspapers of choice. Wealth was determined by evaluating net worth, as opposed to the traditional metric of annual income. Net worth is often considered a better indicator of spending power, as it incorporates all the owned assets of the individual's household (including financial accounts, home value, and possessions), not only a regular paycheck.

Radio Formats Rival Upscale Media Brands

Looking at a list made up of 25 of the top 50 highest household net worth properties, it is clear that many commercial radio formats attract consumers who are as affluent as some of the most well-known, upscale media brands. In fact, radio’s most affluent formats, All News, Classical, and News/Talk stations engage audiences that are wealthier than every measured TV, magazine and newspaper property. Those listeners have an average net worth higher than even Kiplinger's, the Golf Channel, and The Atlantic. All Talk listeners edge out Conde Nast Traveler readers, Sports listeners beat the readers of Golf Magazine, and listeners to Adult Album Alternative music stations rival readers of the Wall Street Journal.

Amazon’s Profit Triples


Amazon.com said profit tripled to nearly $10 billion from July to September as strong sales in its cloud-computing, advertising and retail units helped the company continue its rebound from postpandemic lows.

The Wall Street Journal reports Chief Executive Andy Jassy said the company would reap tens of billions of dollars in revenue in the next several years as customers turn to generative AI opportunities available within its cloud-computing business, known as Amazon Web Services, or AWS. Business customers are likely to be less cautious with their spending, he said. 

The company’s revenue increased by 13% to $143.1 billion for its third quarter, beating Wall Street expectations. Profit was $9.9 billion, more than triple the result from the same period last year. Amazon signaled net sales would be between $160 billion to $167 billion in its fourth quarter. Its shares rose by more than 5% in after-hours trading Thursday.

Most-Watched ESPN NBA Opening Night in 11 Years


ESPN had its most-watched NBA opening night in 11 years and its second-most watched opening night ever, according to Nielsen. Viewership for the season-opening doubleheader was up 80 percent from last year. The first two games of the season on ESPN generated an average audience of 2,756,000 viewers, up from 1,532,000 viewers in 2022.

The Boston Celtics victory over the New York Knicks averaged 2,552,000 viewers, peaking with 4,351,000 viewers at 9:45 p.m. ET. It was the most-watched ESPN season-opening early game since 2012 and up 76 percent from last year’s early game (New York Knicks vs. Memphis Grizzlies).

The nightcap, which featured the debut of Victor Wembanyama, averaged nearly three million viewers (2,989,000) as the Dallas Mavericks defeated the San Antonio Spurs. It peaked with 3,903,000 viewers at 10 p.m. ET. It was up 83 percent vs last year’s comparable game (Dallas Mavericks vs. Phoenix Suns) and is the most-watched season-opening ESPN late game since 2012. Excluding Christmas Day, it is the most-watched San Antonio Spurs or Dallas Mavericks regular season game ever on ESPN.

The NBA on ESPN was the most-watched primetime programming across all of television – broadcast and cable – for October 25 amongst people under 50, adults 18-34, adults 25-54, males 18-34, males 18-49 and males 25-54.

CBS Scores Huge Ratings With Sunday NFL Telecasts


The NFL continued to be a ratings juggernaut for networks carrying live games last week, with CBS the latest to enjoy a huge audience for its football telecasts. 

CBS's October 22 late-afternoon NFL game window — mostly featuring the Los Angeles Chargers-Kansas City Chiefs game — averaged 24.38 million viewers to lead all live sports events during the week of October 16-22, according to Nielsen numbers published by SportsMedia Watch. The audience was CBS’s biggest for an NFL football regular season game in more than a decade, according to the publication. The network’s early Sunday NFL window was the third most-watched live sports event with 15.68 million viewers. 

NBC’s Sunday Night Football telecast featuring the Miami Dolphins-Philadelphia Eagles finished second with 20.61 million viewers.

On the college football field, Fox’s October 21 Ohio State-Penn State game drew nearly 10 million viewers, making it the seventh most-watched regular season college football game in the network’s history and the third most-watched game of the college football season, according to Fox Sports. 

Streaming: Top Revenue Source For Songwriters, Composers


Streaming became the largest source of income for composers and songwriters in 2022 and helped boost their collections by more than a quarter to 10.83 billion euros ($11.44 billion), a report showed on Thursday.

Digital royalty collections surged nearly 34% to 4.2 billion euros in 2022 as more consumers turned to music and video subscription services, the International Confederation of Societies of Authors and Composers (CISAC) said in the report.

After a boom during the pandemic, streaming collections have doubled from their pre-COVID levels and account for 35% of total collections for music creators, surpassing TV and radio.

Royalties from the live and public performance sector - including concerts, exhibitions and theatres - rose by 69.9% to 2.68 billion euros in 2022, but remained below 2019 levels of around 7.9% after collapsing during the pandemic.

The report said live entertainment has continued its rebound in 2023 on the back of pent-up demand and could grow past pre-pandemic levels.

It warned, however, that the outlook beyond 2023 was uncertain because of concerns over consumer spending and tightening touring budgets of artists.

Earlier this week, music-streaming giant Spotify (SPOT.N) reported a rise of 26% in the number of its monthly active users to 574 million in the third quarter, beating its own guidance and analysts' forecast of 565.7 million.

Taylor Swift Fuels Universal Music Group's 3Q Revenue


Cultural phenomenon Taylor Swift helped fuel revenue at Universal Music Group (UMG.AS) in the third quarter, the world's largest record label said on Thursday.

With the release of "Speak Now (Taylor's Version)," Swift became the first woman to have four albums in the Top 10 charts at the same time, and the first artist since the Beatles to have songs from three separate albums simultaneously in the Top 10.

"Astonishing, I suppose, is an understatement when it comes to describing Taylor's breathtaking talent, popularity and career," Universal Music Chairman and CEO Lucian Grainge said during the investor call, adding that Swift's "1989 (Taylor's Version)" will be released on Friday.

Reuters reports Grainge touted Universal's efforts to improve the economics of streaming and promote the responsible use of artificial intelligence. He held up the new "artist-centric" deal signed with French music streaming service Deezer as one that rewards the artists who attract and engage fans by boosting their song streams while depriving "noise" of royalties.

Universal Music and a number of its artists also partnered with YouTube on a Music AI Incubator, to explore how to use the technology to enhance artist creativity."Unlike past instances when new technology was released into the world and the music community was left to figure out how to develop a business model that would protect artists' rights and compensation, here, thanks to our close relationship with YouTube, we're collaborating on opportunities and solutions," Grainge said.

The top sellers for the quarter included Taylor Swift, Seventeen, Morgan Wallen, Olivia Rodrigo and King & Prince.

Grand Rapids Radio: Brian Vander Ark Joins WLAV-FM For PM Drive

Brian Vander Ark Joins WLAV-FM

Cumulus Media
announces that it has appointed Brian Vander Ark as On-Air Host, Afternoons, for Classic Rock station 97 LAV/WLAV-FM in Grand Rapids, MI. 

Vander Ark, a native of West Michigan, is best known as lead singer and songwriter of Rock band, The Verve Pipe. He debuts on 97 LAV in Afternoon Drive on Monday, October 30th and can be heard Monday through Friday from 3:00pm-7:00pm.

Vander Ark began his music career as a guitarist for the band His Boy Elroy and moved on to start the band Johnny with an Eye with his brother, Brad Vander Ark. In 1992, he disbanded Johnny with an Eye to form The Verve Pipe with Brad, drummer Donny Brown and guitarist Brian Stout. The band recorded two independent albums, I've Suffered A Head Injury and Pop Smear. The Verve Pipe's major label debut, Villains, featured the Vander Ark-penned single “The Freshmen", the group's highest-charting single and one of the most successful multi-format tracks of 1997. "Never Let You Down," the lead single from the band's 2001 album, Underneath, was one of the Top 50 Most Played songs for Adult Top 40 and Modern A/C radio in 2001.

Americans Following The News Less Closely


A new Pew Research Center analysis of surveys from 2016 to 2022 finds that a declining share of Americans say they have been following the news closely.

Key findings include:

  • The share of U.S. adults who say they follow the news all or most of the time fell from 51% in 2016 to 38% in 2022, the last time we asked this question.
  • A rising share of Americans say they follow the news only "now and then." While 12% of adults said this in 2016, that figure increased to 19% by 2022. And while 5% said in 2016 that they hardly ever follow the news, 9% said the same last year.
  • In 2016, 57% of Republicans and independents who lean Rep­­ublican said they followed the news all or most of the time. In the 2022 survey, 37% said the same, a decrease of 20 percentage points. By comparison, the share of Democrats and Democratic leaners who say this dropped by only 7 points, from 49% to 42%.

ESPN Fiscal Year with Best Overall Viewership Since 2019


ESPN’s 2022-23 fiscal year (October – September) saw the network deliver its best overall viewership in four years (2018-19 fiscal year) and its highest viewership in the key persons 18-49 demo in the same time period. In both overall and persons 18-49, ESPN was up in each of the four quarters as well, maintaining steady success throughout the entire year. The linear success is one arm of the company’s fiscal year success, as ESPN+ and ESPN Digital each saw double digit percentage growth in key categories and ESPN Social saw a remarkable 25% growth in engagements.

ESPN’s total day audience was up 2% for the fiscal year, with each quarter up 1%, 4%, 4%, and 2%, respectively. The network averaged 721,000 viewers throughout the year, with nearly 40% of the audience in persons 18-49 demo. That same key sales demo is up 5% for the year, with each quarter up 4%, 5%, 7% and 3%.

Additional TV Success:ESPN maintained its historical position as the 1 sports network (average audience) and this year No. 3 on cable, trailing two news networks.
ESPN maintained its viewership year-over-year in primetime in both overall viewership and persons 18-49.
Across ESPN networks, the company increased its already industry-leading share of sports viewership, finishing this year at 31.5%. This marks an increase over the previous two fiscal years.

Audacy Names Vemireddy As Regional Promotions Director


Audacy Austin has named Manimala (Momo) Vemireddy as Regional Promotions Director. In this role, Momo will work closely with market and brand leadership and regional promotions leads on the ideation, implementation and management of all market events, promotions and contesting initiatives and support similar initiatives within the region (Dallas, Houston and New Orleans).

Momo Vemireddy
"Momo has all the mojo going as far as being connected promotionally in Austin," said Bob Mackay, Senior Vice President and Market Manager, Audacy Austin. "She loves live music and being out with the brands, which made her the perfect choice to work alongside our Vice President of Programming Nikki Nite, to help elevate the Audacy Austin marketing efforts."

"I am beyond stoked to be starting as the Regional Promotions Director at Audacy in Austin," said Momo. "I can’t wait to work with my team and continue to bring my endless love of Austin radio, music and events to life."

An Austin native, Manimala (Momo) Vemireddy has been on the city's radio airwaves and radio marketing scene since 2017. Despite being a roadrunner at the University of Texas at San Antonio, she would make her way to Austin practically every week to catch live music. One way or another, she returned to her favorite city permanently and has been a professional in the Austin music industry ever since.

Radio History: October 27


In 1920...Westinghouse's radio station in East Pittsburgh, KDKA was issued the first-ever commercial radio license.  But it would be another week before it took to the air .. with the Harding-Cox election returns Nov. 2.   The audience was approximately 1,000 people.

KDKA's roots began with the efforts of Westinghouse employee Frank Conrad who operated KDKA's predecessor 75 watt 8XK from the Pittsburgh suburb of Wilkinsburg from 1916. Conrad, who had supervised the manufacturing of military receivers during WWI, broadcast phonograph music and communicated with other amateur radio operators via 8YK. On September 29, 1920, the Joseph Horne department store in Pittsburgh began advertising amateur wireless sets for $10, which could be used to listen to Conrad’s broadcasts.


Westinghouse vice president and Conrad’s supervisor, Harry P. Davis, saw the advertisement and recognized the economic potential of radio.  Instead of it being limited as a hobby to scientific experimenters, radio could be marketed to a mainstream audience. Consequently, Davis asked Conrad to build a 100-watt transmitter, which would air programming intended to create widespread demand for Westinghouse receivers.

The KDKA call sign was assigned sequentially from a list maintained for the use of US-registry maritime stations, and on November 2, 1920, KDKA broadcast the US presidential election returns from a shack on the roof of the K Building of the Westinghouse Electric Company "East Pittsburgh Works" in Turtle Creek, Pennsylvania.

According to Britannica.com, the first voice and music signals heard over radio waves were transmitted in December 1906 from Brant Rock, Massachusetts (just south of Boston), when Canadian experimenter Reginald Fessenden produced about an hour of talk and music for technical observers and any radio amateurs who might be listening. Many other one-off experiments took place in the next few years, but none led to continuing scheduled services. On the West Coast of the United States, for example, Charles (“Doc”) Herrold began operating a wireless transmitter in conjunction with his radio school in San Jose, California, about 1908. Herrold was soon providing regularly scheduled voice and music programs to a small local audience of amateur radio operators in what may have been the first such continuing service in the world.

The radio hobby grew during the decade before World War I, and the ability to “listen in” with earphones (as there were no loudspeakers) and occasionally hear voices and music seemed almost magical. Nevertheless, very few people heard these early broadcasts—most people merely heard about them—in part because the only available receivers were those handmade by radio enthusiasts, the majority of them men and boys.

Among these early receivers were crystal sets, which used a tiny piece of galena (lead sulfide) called a “cat’s whisker” to detect radio signals. Although popular, inexpensive, and easy to make, crystal sets were a challenge to tune in to a station. Such experiments were scattered, and so there was little demand for manufactured receivers. (Plug-in radio receivers, which, through the use of loudspeakers, allowed for radio to become a “communal experience,” would not become widespread until after 1927.) Early broadcasters in the United States, such as Herrold, would continue until early 1917, when federal government restrictions forced most radio transmitters off the air for the rest of World War I, stalling the growth of the medium.

After the war, renewed interest in radio broadcasts grew out of experimenters’ efforts, though such broadcasts were neither officially authorized nor licensed by government agencies, as would become the practice in most countries by the late 1920s.

Westinghouse application for license

Another early station appeared in Canada when station XWA (now CFCF) in Montreal began transmitting experimentally in September 1919 and on a regular schedule the next year. (The first commercially sponsored stations in Canada appeared in 1922.)

Broadcasting got an important boost in the huge American market when about 30 radio stations took to the air in different cities in 1920–21. Most of these developed out of amateur operations, each dedicated to a different purpose. “Doc” Herrold returned to the air in 1921, but he soon had to sell his station for lack of operating funds. The University of Wisconsin’s WHA began as a physics department transmitter, but as early as 1917 it was sending wireless telegraph agricultural market reports by Morse Code to Wisconsin farmers. WHA, the first American educational outlet, probably began voice broadcasts in early 1921, though several other universities soon initiated stations with similar aims. 

KDKA in Pittsburgh, most often cited as the first radio outlet in the United States, had begun as the amateur station 8XK in 1916, but it was forced off the air in World War I. It reappeared on November 2, 1920, as a “commercial” voice-and-music service operated by the Westinghouse electrical manufacturer to help sell the company’s radio receivers. Westinghouse added other stations in different cities over the next two years, and General Electric and the newly formed Radio Corporation of America (RCA) soon entered the radio business as well. Detroit’s amateur operation 8MK (which debuted on August 20, 1920) soon became WWJ, the first station to be owned by a newspaper (The Detroit News).