Taylor Swift Fuels Universal Music Group's 3Q Revenue

Cultural phenomenon Taylor Swift helped fuel revenue at Universal Music Group (UMG.AS) in the third quarter, the world's largest record label said on Thursday.

With the release of "Speak Now (Taylor's Version)," Swift became the first woman to have four albums in the Top 10 charts at the same time, and the first artist since the Beatles to have songs from three separate albums simultaneously in the Top 10.

"Astonishing, I suppose, is an understatement when it comes to describing Taylor's breathtaking talent, popularity and career," Universal Music Chairman and CEO Lucian Grainge said during the investor call, adding that Swift's "1989 (Taylor's Version)" will be released on Friday.

Reuters reports Grainge touted Universal's efforts to improve the economics of streaming and promote the responsible use of artificial intelligence. He held up the new "artist-centric" deal signed with French music streaming service Deezer as one that rewards the artists who attract and engage fans by boosting their song streams while depriving "noise" of royalties.

Universal Music and a number of its artists also partnered with YouTube on a Music AI Incubator, to explore how to use the technology to enhance artist creativity."Unlike past instances when new technology was released into the world and the music community was left to figure out how to develop a business model that would protect artists' rights and compensation, here, thanks to our close relationship with YouTube, we're collaborating on opportunities and solutions," Grainge said.

The top sellers for the quarter included Taylor Swift, Seventeen, Morgan Wallen, Olivia Rodrigo and King & Prince.