Apple TV+ Raising Sub Prices 43 Percent

Since its launch in November 2019, Apple TV+ has been one of the — is not the — best value in streaming. However, almost exactly one year after a $2 price increase, the platform is raising costs again, this time going from $6.99 to $9.99 for a monthly subscription and $69 to $99 per year; this represents a 43% increase in price. Before October 2022, the Apple TV+ rate had been just $4.99 monthly and $49.99 annually, therefore, the new price more than doubles what the cost had been just over one year ago, reports The Streamable.

Like nearly every other streaming service, Apple is increasing its prices in an attempt to make streaming profitable, which only Netflix and Warner Bros. Discovery — to a far lesser extent — has been able to do thus far. One way that many entertainment companies have tried to make their streaming offerings pay off is by introducing ad-supported subscription options, something that Apple has yet to do. However, for well over a year, there have been reports that the tech giant has been hiring ad-focused TV execs in an effort gearing up to incorporate this dual-pronged approach to its streaming offerings.

In recent months, the streaming world has seen price hikes from Netflix — which confirmed increases to multiple plans last week — all components of the Disney Bundle raised their individual and collective prices earlier in October, Peacock — which raised its rates for the first time in its history — Paramount+, Max, discovery+, and others.