NFL streaming services that carried at least three games in September generated 6.7 million combined sign-ups, up 11.2 percent from their offseason monthly average, according to new Antenna data.
Paramount+, Peacock, ESPN, and Fox One each aired a minimum of three NFL games during the month. The aggregate September total marked a clear seasonal lift as the 2026-2027 season got underway, reinforcing the league’s role as a major acquisition driver for streaming platforms in the fall.
According to Antenna, ESPN posted the sharpest increase, with sign-ups rising 94.4 percent above its March-August 2026 monthly average. Those figures exclude activations through pay-TV distributors. Fox One followed with a 16.2 percent rise, even though its summer baseline was elevated by World Cup coverage. Peacock was the sole service without a September gain relative to its offseason average; strong summer spikes tied to Love Island USA and its Spanish-language World Cup rights had already inflated the comparison period.
Year-over-year results were more mixed. Between September 2025 and September 2026, only Fox One (up 40.7 percent) and Paramount+ (up 0.3 percent) recorded increases in sign-ups. The 2026 season featured just three weeks of games in September, versus four the prior year, and more premium streaming services carried NFL content overall.
Antenna data further indicates that football is bringing back former subscribers. Across the four services, at least 20 percent of September gross additions were resubscribers—users who had previously subscribed to and canceled the same service within the prior 12 months. Fox One’s September resubscribe rate reached 21 percent, up 14 points from its 7 percent offseason average. Paramount+ saw a slightly smaller share of resubscribers than in 2025 (39 percent versus 41 percent) but still added about 95,000 more gross adds overall.