Audio Improves Canadian Commutes, SiriusXM Study Finds

A majority of Canadian car commuters (73%) report that their time on the road would be worse without audio, according to SiriusXM’s second annual Canadian Commute study.

The survey of more than 1,200 English- and French-speaking drivers, conducted by the Angus Reid Group in early September, underscores the significant role of audio in the commuting experience, particularly among younger listeners and in Montreal.

Among audio listeners aged 18–34, 50% indicated that audio improves their mood, while 32% reported looking forward to their drive because of content they intended to listen to. In Montreal, 85% of respondents said their time in the vehicle would be worse without audio, and 31% identified it as the most valued aspect of their commute.

Many drivers also reported deteriorating conditions on the road: 37% of Canadians stated that their commuting experience has worsened over the past year. Toronto drivers face particularly challenging conditions, with 27% reporting commutes of more than one hour and 48% describing their journeys as stressful. In Vancouver, 46% of drivers characterized their commute as stressful, although only 11% drive for an hour or more.

“Canadians cannot always control the traffic, distance, or delays associated with being on the road, but they can influence how they spend that time,” said Susan Simpson, Senior Director, Brand, Marketing and Communications, SiriusXM Canada. “This year’s study demonstrates the important role audio can play in the commuting experience and how it can help make time behind the wheel feel more enjoyable, meaningful, and personal.”