Thursday, July 3, 2025

MTP Ranks No. 1 in the Key A25-54 Demo Season-to-Date


Meet the Press with Kristen Welker is the #1 Sunday public affairs show among key A25-54 demo viewers in Q2, according to Nielsen. Meet the Press outperformed ABC in A25-54 for three consecutive quarters and for 7 of the last 8 quarters and has beaten CBS in A25-54 in 3 of the last 4 quarters.

Meet the Press averaged 435,000 A25-54 demo viewers, leading ABC by +30,000 (+7%) and CBS by +29,000 (+7%). Versus Q2 2024, Meet the Press improved its A25-54 lead vs. ABC (+30,000 vs. +14,000 in 2Q24) and reversed its A25-54 gap vs. CBS (+29,000 vs. -40,000 in 2Q24).  Meet the Press posted its best Q2 key demo win vs. ABC in 5 years and vs. CBS in 3 years.

The Welker-led program ranks #1 for the current broadcast season among key A25-54 demo viewers. Meet the Press has the largest growth of all Sunday public affairs programs vs. the same point last season.

Meet the Press also ranks as the #1 Sunday public affairs show in the key A25-54 demo for the second consecutive month. In June, Meet the Press increased its viewership across-the-board versus the prior year. 

Averaging 424,000 key A25-54 demo viewers, Meet the Press led ABC by +7,000 (+2%) and CBS by +28,000 (+7%). Among A25-54 viewers, Meet the Press has beaten ABC for 9 of the last 10 consecutive months and outperformed CBS for the second consecutive month for the first time since Oct-Nov 2023.

Meet the Press has never lost a month in the Washington, D.C. market among total viewers. 

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