L-A Radio: Power 106 Revamps Line-Up

Meruelo Media’s “Power 106” KPWR has revamped its on-air lineup, with a key highlight being the shift of Justin Credible’s “Liftoff Show” from its long-standing nighttime slot to afternoons. This change, announced on March 11, 2025, reflects the station’s efforts to refresh its programming more than a year after losing its midday and afternoon hosts, aiming to re-engage its audience with a dynamic new schedule.

Justin Credible, a well-known figure at Power 106, has been a staple of the station since joining as Imaging Director and later hosting the “Liftoff Show” in the night slot starting in 2016. His move to afternoons marks a significant shift, positioning his high-energy mix of Hip Hop, celebrity interviews, freestyles, and engaging content to capture listeners during a key daytime period. 

Credible himself expressed excitement about the transition, noting, “I’m thrilled to be moving to this new time slot. It is an excellent opportunity to engage with listeners seeking their daily intake of Hip Hop and entertainment.” Meruelo Media’s SVP of Audio Brands, Pio Ferro, echoed this sentiment, emphasizing the show’s importance: “Justin Credible’s Liftoff Show is a staple for Power 106. Justin captivates audiences with his infectious energy, deep passion for Hip Hop, celebrity interviews, freestyles, and his engaging content.”

The revamp extends beyond Credible’s move. Replacing him in the nighttime slot is B-NYCE, who will host from 6-10 p.m., with DJ Carisma mixing from 6-8 p.m., bringing fresh voices and vibes to the evening audience. B-NYCE shared his enthusiasm, stating, “I’m excited to bring my ‘Talk 2 Me Nyce’ show to nights with DJ Carisma in the mix from 6-8 p.m.!” Additional changes include “Brown Bag Mornings” shifting an hour earlier to 5-10 a.m., and Program Director DJ E-Man introducing the “Power Midday Mix” from 12-1 p.m. weekdays, rounding out a restructured lineup designed to maintain Power 106’s reputation as a leading Hip Hop outlet in Los Angeles.