Salem Media Group, Inc. Friday released its financial results for the fiscal year ending December 31, 2024. The report, filed with the Securities and Exchange Commission, offers a comprehensive look at the company’s performance amid a shifting media landscape, highlighting both challenges and strategic successes.
For FY2024, Salem reported total net revenue of $237.56 million, an 8.1% decline from $258.65 million in 2023. This decrease was driven largely by a 5.9% drop in net broadcast revenue, which fell to $185.9 million from $197.6 million the previous year, reflecting ongoing softness in traditional radio advertising markets. However, the company saw brighter spots in its digital segment, with digital media revenue climbing 7.2% to $45 million, up from $42 million in 2023. This growth underscores Salem’s ongoing pivot toward digital platforms, including its Salem Podcast Network and Salem News Channel, as key drivers of future revenue.
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David Santrella, CEO of Salem Media Group, commented on the results: “2024 marked a pivotal year for Salem as we streamlined our operations and fortified our financial foundation. The tough but necessary strategic choices we made—reducing debt, enhancing our digital footprint, and optimizing our asset portfolio—are starting to pay off. We’re now on a clearer path toward sustainable profitability, better equipped to serve our audience and stakeholders in an evolving media environment.”
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