Thursday, August 22, 2024

TV Ratings: Democrats Draw Bigger Crowds


If one can really judge the health of an election campaign based on relative crowd sizes, Presidential candidate Kamala Harris is off to a good start, with night 1 of the Democratic National Convention averaging 20.025 million viewers and 15.003 households, according to Nielsen.

Both benchmarks compared favorably to night 1 of the Republican National Convention on July 15, which averaged 18.130 viewers and 13.2 million households.

Kicking off live on  ABC, CNN, Fox News, MSNBC, PBS and other outlets, Monday nights DNC broadcast extended into the wee hours and culminated with what was effectively a goodbye speech for President Joseph Biden.

Night 1 of the DNC also compared favorably with the first night of the 2020 Democratic National Convention, which averaged 15.338 million viewers. (Nielsen has a fully ratings report on that viewership performance, as well as July's RNC TV ratings.

Ratings for Night 2 of the Democratic National Convention just slightly outpaced the Chicago event’s opening night.

As second gentleman Doug Emhoff, former President Barack Obama and first lady Michelle Obama took the stage at the DNC, coverage for Tuesday, Aug. 20 drew in 20.6 million viewers, according to Nielsen live-plus-same-day figures. The event was broadcast across ABC, CBS, NBC, Scripps News, CNN, CNNe, FOX Business, FOX News Channel, MSNBC, Newsmax, NewsNation and PBS.

The RNC event culminated on July 18 with lengthy, rambling appearance by Republican nominee Donald Trump. It averaged 25.381 million viewers across networks. 

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