Tuesday, May 24, 2022

Bay Area Radio: Bo Matthews Named OM For Bay Country

Alpha Media San Jose, home of Bay Country (94.5 KBAY FM and 92.1 KKDV FM) and Mix 106.5 (106.5 KEZR FM), has announced Bo Matthews as Programming & Operations Director of the cluster.

Matthews has acted as interim Program Director for Alpha Media San Jose over the last seven months while simultaneously serving as Operations Manager of Alpha Media’s Canton and Dayton, Ohio clusters. 

Bo Matthews
Bo says, “We have been doing such great work together for the past several months, it made perfect sense to keep this mojo rockin’. Mix is already a top performer in the Bay and I couldn’t be more excited about diving in headfirst with Bay Country; I’ve always been envious of Country stations because of the special relationship between Nashville artists and radio. I’ve had so many friends succesfuly make the transition to Country radio from other formats and am thrilled about this opportunity. Thanks to Bob Proffitt, Larry Bastida, Phil Becker, Bill McElveen, David Drutz, Larry Gawthrop and Brett Beshore for their confidence, partnership and leadership.”

Alpha Media Silicon Valley Market Manager David Drutz shares, “I’ve had the pleasure of working with Bo during the last seven months and witnessed his tremendous skill set in action as we flipped 94.5 KBAY FM from classic hits to Bay Country while also maintaining Mix 106.5’s success. He’s absolutely the right person to oversee programming and operations of our two stations as we continue to grow both throughout the Bay Area.”

Prior to his service with Alpha Media, Matthews held several programming leadership positions in Cincinnati, Cleveland and Florida with iHeartMedia.

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