Monday, May 23, 2022

NYTimes Was Fastest Growing Major Website in April

Of the top ten English-language sites in the US by number of visits in April, the New York Times site saw the most year-on-year growth with visits up 30% to 355.5m, according to data from digital intelligence platform Similarweb.

The publisher, which released its first quarter results earlier this month, said its acquisition of viral game Wordle had brought "an unprecedented tens of millions of new users to The Times".

The New York Times was one of a minority of sites in the top 50 that saw more traffic this April compared to the same month last year, echoing the picture in our global top 50 ranking. Only 17 of the top 50 US news sites saw year-on-year traffic gains in April, compared to half of all sites last month .

The NY Times was followed by the site of US tabloid New York Post, which saw the second-highest year-on-year growth in traffic (109.7m visits, up 16%) among the ten most visited sites. It was followed by Mail Online (103.3m visits, also up 16%). Microsoft’s news aggregator MSN (335.1 visits, up 7%) and Yahoo’s news aggregator (103.8m visits, up 5%) were the only other top ten sites with more traffic this April than in April 2021.

As with the global ranking, news sites saw fewer visits from the US in April compared to March as interest in the Ukraine conflict, entering its fourth month, is likely to be waning. Only Atlanta Black Star saw a significant month-on-month increase in traffic (24.6m visits, up 18%.

The black news site (which is placed 38th in the ranking) was also the fastest growing site year-on-year in the top 50 with visits up 74%.

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