TV Ratings: Macy's Parade Audience Grows

The 2021 Macy’s Thanksgiving Day Parade welcomed back fans and an extra million viewers compared to last year’s spectator-free edition. Thursday’s annual Holiday season kickoff drew 21.7 million viewers on NBC from 9 a.m. to noon, in addition to a 5.5 rating among adults 18-49, according to The Wrap citing Nielsen fast nationals.

Last year’s parade drew 20.7 million total viewers, the annual event’s smallest TV audience since 1996, the last time the Manhattan march was last below 20 million total TV viewers.

When adding an encore telecast, NBC drew 25.4 million viewers and a 6.4 demo rating. That was slightly down from last year’s all-inclusive figure.

The Macy’s Thanksgiving Day Parade has been a consistent and reliable ratings hit for NBC. In 2013, the parade topped 25 million viewers, the largest sum of this grouping.

The 2021 National Dog Show followed Santa Claus’ parade arrival, and fetched 11.2 million total viewers to go along with its 2.8 demo rating from noon to 2 p.m. That was down some from last year (11.3 million viewers, 3.4 demo rating).