Saturday, November 27, 2021

Spotify Is Testing A TikTok-Like Music Video

Spotify is testing a TikTok-like music video feed in its app, becoming the latest company to experiment with integrating a platform for short video clips.

Insider reports the feature, which is currently in beta-mode for select users, will be accessible by tapping a new fourth tab labeled "Discover" in the lower navigational toolbar. The page displays full-screen music videos to songs as users scroll through, along with the option to "like" or "skip" similar to the widely-popular social media platform TikTok, according to TechCrunch.

"At Spotify, we routinely conduct a number of tests in an effort to improve our user experience," a spokesperson told TechCrunch. "Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don't have any further news to share at this time."

The feature was first spotted by Spotify user Chris Messina, who shared a video to Twitter on Wednesday showing the new video feed in Spotify's beta version for iOS on TestFlight, an app that allows developers to test versions of their programs.

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