Through six weeks of NFL season so far, national TV revenues are up 11% over a year ago -- to $1.75 billion, according to Mediapost citing estimates from iSpot.tv. TV viewership, per Nielsen, is 12% higher per game.
To date, individual networks' national TV ad take is estimated as: Fox, $458.9 million; CBS, $452.8 million; NBC, $427.3 million; ESPN, $208.5 million; and NFL Network, $61.5 million.
Through five weekends, MediaRadar says each national televised game has averaged $39.3 million. This is for 28 nationally televised games aired across ABC, CBS, ESPN, Fox, NBC and NFL Network.
MediaRadar estimates the NFL pulled in $41.9 million in preseason national TV advertising.
Top NFL advertisers this season are much like the list for 202: Geico, Apple iPhone, Progressive Insurance, State Farm Insurance, and Verizon Wireless.
“As the months continue, it’s likely that we’ll see even more year-over-year growth,” stated Todd Krizelman, CEO/co-founder, MediaRadar.
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