Monday, October 25, 2021

N-E Radio: Townsquare Imports Toucher & Rich On 4 Stations

Townsquare Media announced today the debut of Toucher & Rich, the Marconi Award winning morning show on 98.5 The Sports Hub, now in syndication in four (4) of Townsquare’s local media markets in Northern New England.

• WCYY-FM, 94.3 FM/ Portland, Maine
• WKPQ-FM 103.7 FM/ North Conway, New Hampshire
• WJZN AM /FM, AM 1400 / FM 95.9/ Augusta, Maine
• WEZQ-FM, 92.9 FM/ Bangor, Maine

“The passion for all things New England sports is palpable throughout New Hampshire and Maine. No one brings more excitement and entertainment to the conversation than Toucher & Rich,” said Townsquare Northern New England Market President/Chief Revenue and Content Officer, Christine Sieks. “We couldn’t be more excited about our new partnership and the opportunity to bring this compelling content to Northern New England listeners.”

The duo is the #1 ranked morning show in Boston, featuring Fred Toucher and Rich Shertenlieb, along with Jon Wallach. The program recently celebrated 12 years on 98.5 The Sports Hub as the dominant program for Male and Adult audiences 25-54.

“We are thrilled to be able to bring Toucher & Rich’s unique brand of content and humor to sports fans throughout New England through this syndication initiative,” said Beasley Media Group Vice President and Market Manager Mary Menna. “The T&R Team is already a favorite with their passionate audience. We look forward to expanding that loyal audience through this new affiliation!”

Townsquare Media also announced today that Portland’s 94.3 FM WCYY will be simulcast on Townsquare’s 103.7 FM WPKQ North Conway, NH and 95.9 FM / AM 1400 WJZN Augusta, ME starting October 25, 2021. This Maine and New Hampshire alternative rock superstation debuts with Toucher & Rich on weekday mornings.

Christine Sieks added, “We’re proud to be able to bring alternative rock back to Central Maine and New Hampshire airwaves. The demonstrated passion Northern New Englanders have for their favorite alternative rock from the ‘90s, 2000s and today, as well as New England sports with Toucher & Rich, makes this a compelling combination for listeners throughout the region.”

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