Lotus Radio AAA KTHX-FM 100.1 The X Reno, NV has flipped to a listener driven format as Adult Hits "100.1 We FM." The call letters will change to KWEE on October 5. The new station will play a mix of genres from Pop and Rock to Country and Hip Hop.
"Thanks to the evolution of digital music servers, a new kind of radio station is debuted in Reno at 10am PT," said OM Jave Patterson. "We've encouraged feedback from the listening audience during our days of 'cleansing' since the AAA format was pulled at 5:15 on MONDAY and most of the responses have been what we expected: 'We want music that We know, We don't want a ton of commercials, We don't need DJ's that talk too much or try to be funny, We want music that We grew up with but We also want to hear the best of the new music too.'"
GM Mike Murray added, "We are excited to work with the listeners of Northern Nevada to create a station for everyone to enjoy. That's why We're calling it 100.1, We FM."
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