Tuesday, March 30, 2021

Nashville Radio: WGFX, A To Z Sports Team For Content


CUMULUS MEDIA Sports Talk radio station 104.5 The Zone/WGFX-FM, Nashville has announced that it has entered into a content partnership agreement with popular online sports information and entertainment destination, A to Z Sports

The agreement brings together the two biggest sports entertainment brands in Nashville and Middle Tennessee, allowing them to create and share unique, deep-dive sports content across their respective digital platforms, including streaming and on-demand content, podcasts, social media, and much more, plus live and local on-air programming on 104.5 The Zone and high-engagement live events for area sports fans.

The innovative content partnership will marry the talent, technology, resources and reach of these major sports news and entertainment brands to create exciting new and expanded sports programming. Per the terms of the agreement, 104.5 The Zone, the flagship home for the Tennessee Titans and Nashville affiliate for University of Tennessee Volunteers, will regularly feature A to Z Sports personalities, while 104.5 The Zone personalities will appear regularly on A to Z Sports’ popular programs. The partnership will create shared and complementary original programming between the brands and their platforms to give fans more and better sports news and talk than ever before.

Allison Warren, Vice President/Market Manager Cumulus Media-Nashville said: “As the predominant sports leader in Middle Tennessee, 104.5 The Zone’s partnership with A to Z Sports reflects our continued efforts to delivering cutting edge sports content to our audience. We are looking forward to working with Zach Bingham, Austin Stanley and the entire A to Z team.”

Zach Bingham, Co-Owner and Host, A to Z Sports, commented: "We look forward to our partnership with Cumulus Media. Together we will bring creative ideas and fresh local content to sports fans in this market!"

Austin Stanley, co-Owner and Host, A to Z Sports, remarked: "It's a great opportunity for A to Z Sports and our audiences as we start a strategic partnership with one of the strongest sports talk brands in Middle Tennessee."

Paul Mason, Program Director, 104.5 The Zone, added: “We are truly excited to partner with A to Z Sports! This opens up more doors for both WGFX and A to Z to be more creative and implement new ideas in the market. The true winner in this partnership is the Nashville sports fan.”

Earlier this month, 104.5 The Zone announced that it signed sports journalist Buck Reising as its Midday On-Air Host. Reising is heard on 104.5 The Zone Monday through Friday from 10:00am-1:00pm. Reising had previously been a frequent guest host on WGFX, but is mostly known for his popular “615 Sessions” podcast and live weeknight show, “A to Z Sports Primetime”, heard on https://atozsportsnashville.com/.

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