Nielsen today announced that SummitMedia, LLC, has entered into a long-term agreement for Nielsen Audio services in its nine markets. The new agreement incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement (CDM).
Effective immediately, SummitMedia will have full, unqualified subscriber access to the monthly CDM currency ratings, TAPSCAN software and Nielsen Scarborough in all markets where available.
SummitMedia is an integrated broadcasting, digital media, direct marketing, and events company, based in Birmingham, Ala.
“We are looking forward to utilizing Nielsen’s measurement and data analytic capabilities to showcase SummitMedia’s value to the advertiser and agency communities,” said Carl Parmer, Chairman and CEO of SummitMedia. “Consumers’ media habits are evolving at an incredibly rapid pace and having a faster read on audience trends is imperative. Continuous Diary Measurement will enable our teams to react more strategically and quickly.”
“We are proud that SummitMedia has extended and enhanced its relationship with Nielsen Audio,” said Brad Kelly, Managing Director, Nielsen. “SummitMedia has placed their trust in us to deliver an accurate and timely read on radio audiences. Equipped with CDM, SummitMedia’s talented sales pros will be well positioned to optimize revenue and attract new advertisers by delivering better, faster, keener insights to the local radio ad marketplace.”
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