Thursday, February 11, 2021

Blunder Road: Jeep Yanks Boss Commercial Off YouTube

Bruce Springsteen's Super Bowl Jeep commercial has been taken off YouTube by the car firm after it emerged that he was arrested for DWI and reckless driving in his home state of New Jersey late last year.

The Daily Mail reports the advert was removed from Jeep's page on the site around lunchtime on Wednesday with those clicking on 'The Middle ft Bruce Springsteen' greeted with the message: 'Video unavailable. This video is private.'

Springsteen In Jeep Ad
The commercial was also removed from Jeep's Twitter account on Wednesday although it appears Springsteen kept it on his personal Instagram account.

Almost 100M viewers saw the Born to Run singer appear in and narrate the spot, which aired during Sunday's game.

Springsteen is facing legal trouble after he was busted for a DWI and reckless driving back in his home state of New Jersey late last year, it has now been revealed.

Of the commercial a Jeep spox stated, "Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned"

Jeep hasn't disclosed what fee Springsteen was paid for his appearance in the ad, nor has the company shared how much the commercial cost to make.

However, its likely to have cost tens of millions of dollars, with a 30-second spot of airtime during this year's Super Bowl costing around $5.5 million. At that price, Jeep's 120-second add would've cost around $22 million.

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