Tuesday, February 9, 2021

San Jose Radio: KSJO-FM Gets OK To Test 'Zonecasting'

Hoping to advance its push for the FCC to allow geo-targeting content on FM boosters, GeoBroadcast Solutions has obtained experimental authority to run two co-located, on-channel boosters in San Jose, Calif.

RadioWorld reports the goal is to collect more field data about the company’s ZoneCasting FM booster system.

“The test will be conducted through Universal Media Access’ KSJO 92.3 FM in San Jose, Calif., a South Asian/Indian broadcaster,” the company said in an announcement.

“The trial will demonstrate KSJO’s ability to add localized weather and traffic, news, advertising and EAS tests during short parts of a broadcast hour, and how seamlessly unrecognizable it will be to the average listener.”

“The requested testing will use a back-to-back booster configuration setup at different locations near the busy I-680 corridor,” GBS stated.

Goldman was quoted in the announcement saying the goal was to show that ZoneCasting “can be very simply implemented, in this case, adding only one booster location and can significantly improve coverage in low signal areas while providing geotargeted programming which can benefit hundreds of thousands of listeners without interference.”

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