Friday, February 12, 2021

Albright & O’Malley & Brenner Announce Final Pre-CRS Session

Country Radio Specialists Mike O’Malley and Becky Brenner have announced the final addition to  their 27th annual VIRTUAL Pre-CRS seminar; Monday, February 15, 2021 from 12:30pm EST-3:30pm EST.

Tim D'Avis
Build Your Lists: Broader and Deeper Audience Engagement:  Join Tim D'Avis, Director of Email Success for Second Street Media as he shares how asking for a listener's email address can create stronger audience relationships and drive increased attention for your stations and your talent. Learn how to create a truly virtuous cycle between on-air and digital engagement and promotion, and see examples of these strategies in action.

Tim is steeped in establishing a digital culture at traditional media companies and a true nerd about customer data, Previously, Tim was the Director of Digital Products at Lee Enterprises, and prior to that worked as Website Director for the Quad-City Times. 

Cameron Marlowe
Plus, Columbia Nashville's North Carolina native Kameron Marlowe will be featured for a special acoustic performance and Q&A.  Marlowe has been touted as “the piece country music has been missing” (Everything Nash) and a “nascent talent” (Billboard), and been named an Artist to Watch in 2021 by more than a dozen media outlets and music platforms; all before his debut single “Sober as a Drunk” even hit airwaves. 

Also featured:

Paula Beadle
“Navigating the Future Landscape of Sponsorship”:  NTR is a hot phrase, but how do you generate it?  Paula Beadle, CEO of Caravel, a national consulting company specializing in sponsorship and partnership marketing, will share her insights regarding how radio can better monetize its assets through successful partnerships with sponsors.    According to Beadle, "In the wake of the COVID-19 pandemic, the sponsorship industry will have a dramatic transformation… a transformation that will happen at an accelerated pace."

Paula is a strategic and enthusiastic trailblazer with decades of marketing and sales experience in sponsorship, media, sports, events and entertainment. She is also the founder of Sponsorship Mastery – an annual summit and webinar series dedicated to improving individual and organizational sponsorship performance.

The A&O&B team will also present the first highlights from their 16th annual online perceptual study, “Roadmap 2021”.  This is the largest study of Country P1's in the U.S. and Canada; with over 10,000 respondents.  Attendees will discover how the pandemic has affected trends in music tastes, radio usage, digital consumption, social networking and more.  

This fast paced three hour seminar will also include:

Brendan Kane
"Hook Point: How To Stand Out In A 3 Second World":  International Best selling author Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat the competition in crowded and over-saturated markets. He is the author of the international best seller One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency, providing business and digital strategies for brands like MTV, Taylor Swift, Rhianna and many others.

Partner Mike O'Malley points out, “It’s always exciting to present our pre-CRS Seminar. Each year attendees leave armed with new ideas and inspiration. To be honest, we do too. As always, the event is about making great radio that connects with listeners and creates an unbeatable platform for station advertisers.”

Brenner adds, “It is heartbreaking that we cannot be in person at Country Radio Seminar this year.  This will be the next best thing. The same valuable and actionable information in a virtual setting.  Plus, no airfare or hotel; you can do it from the comfort of any space!"

The A&O&B Pre-CRS Seminar is free to all A&O&B clients, as well as any broadcasters in non-competitive situations. You can Register here for this virtual experience today

Register for CRS 2021 here.

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