A recent survey by Clutch found that 48% of respondents in the U.S. owned a digital assistant, and 33% planned to buy one within the next three years. The firm also found that 69% of voice assistant owners used their devices every day.
Clutch found that four voice assistants were the most widely recognized:Amazon's Echo, Alphabet's Google Home, Apple's HomePod, and Facebook's Portal.
Amazon and Google still hold a near-duopoly in the smart speaker market. Amazon controlled 61% of the market at the beginning of 2019, according to Voicebot, and Google ranked second with a 24% share.
Highlights:
- Nearly half of people (48%) own a voice assistant, and one-third (33%) plan to purchase one within the next three years, demonstrating the popularity of AI devices.
- As the original voice assistant device, Amazon Echo dominates the voice assistant market. Eighty-five percent (85%) of people are familiar with Echo, more than the number who are familiar with Google Home (71%) or Apple HomePod (30%).
- More than two-thirds of people (69%) use their voice assistant at least once a day. The 31% of people who do not use their digital assistant every day are not taking full advantage of the technology.
- Around three-quarters of people who own a voice assistant (71%) have more than one, as people want access to its features in various locations – for example, both in the kitchen and in a bedroom.
- Nearly half of people (46%) say that a personal recommendation contributed to their decision to purchase a voice assistant, demonstrating the value of word-of-mouth advertising for digital assistants.
- Nearly half of people (47%) believe the primary advantage of using a voice assistant is answering questions in real time, demonstrating people’s expectations for immediate access to information.
- People are equally concerned about voice assistants storing personal information (31%) and recording conversations (30%) without their knowledge.
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