Tuesday, August 6, 2019
NPR, iHeartRadio Dominate Podcast Listening
Podcast analytics company Podtrac released its rankings for July’s top podcasting publishers in the U.S. Podtrac only tracks companies that sign up for their service, allowing them access to their data—and according to their most recent figures, NPR came out on top with a unique monthly audience in the U.S. of 20,775,000 and global downloads or streams of 141,376,000 across 60 shows.
iHeartRadio came in second, with 18,419,000 uniques and 127,873,000 downloads/streams across 244 shows.
While PRX, the distributor of This American Life and The Moth, took the No. 3 spot, there’s a sizable gap between its figures and the radio giants, with 9,369,000 uniques and 62,045,000 downloads/streams.
Posted 1:43:00 AM