Webinar Video: Radio Demo Myths Busted

Envision Networks® held their latest Coffee with Envision webinar event this week and now is available on demand. The webinar, hosted by brand consultant/No Borders Radio “Brandfather,” Brian Burns, and President, Radio Consulting Services/easy fm programmer, Jon Holiday, separated facts from radio listening myths of Millennials, Gen X and Baby Boomers.

The “Demographics for a New Age of Radio” video is available online for FREE.

In the first part of the webinar Brian Burns tackled common programming misconceptions about Millennial demographics. Brian shared “It’s not about the brand anymore, it’s about the content.”

Jon Holiday followed with common programming myths about Baby Boomer and Gen X demographics. Jon shared “While the Millennials are sharing stuff, Boomers are buying stuff.”