Friday, July 19, 2019

Audioboom Reports Sharp Revenue Growth

Podcast network Audioboom Group PLC on Thursday reported sharp growth in revenue in the first half.

In the six months to June 30, Audioboom saw its pretax loss narrow to $2.8 million from $5.3 million the year before as revenue almost tripled to $9.8 million from $3.6 million.

The significant majority of Audioboom's revenue is generated through placing host-endorsed advertising on podcasts.

The company said it saw sharp revenue growth in its core US market and "material" revenue from Sonic Influencer Marketing, a separate brand to Audioboom, which helps companies advertise on podcasts.

"We are delighted with the company's performance during this period, with strong progress in every area of the business," said Chief Executive Rob Proctor.

He continued: "Revenue growth on the first half last year is over four times that forecast by the Interactive Advertising Bureau for the US podcast advertising industry from 2018 to 2019. This in turn is driving significant improvements for the company in its journey to profitability. With gross margin tracking to plan and overheads remaining under tight control, we are now starting to see the impact of our improved operational gearing."

Proctor added: "Forward sales for the second half are already at record levels and I anticipate continued strong performance for the second half of this year. Content creators and advertisers continue to join our global platform, and I look forward to updating shareholders with future developments during the second half."

No comments:

Post a Comment