Jacobs Media To Explore Opportunities In The Age of Digital Disruption

Paul and Fred Jacobs

Fred and Paul Jacobs of Jacobs Media will lead a Radio Show session titled, “You’re not in the Radio Business Anymore: Stories from Innovators Who’ve Made the Transition,” on Thursday, September 26.

The session will bring together media professionals from inside and outside of the radio business to share their journeys of transformation with stimulating stories and ideas. The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 in Dallas, Texas.

Jacobs Media provides research for radio and television broadcasters about the key challenges and opportunities they face such as the connected car, smart speakers and podcasting, among others. In 2008, the Jacobs brothers recognized the rise of smartphones and mobile apps and founded jacapps, a mobile application company at the forefront of connecting radio to digital.

“We are excited to present an all-important session on the strategies that best serve broadcasters as we position our industry to succeed in 2019 and beyond,” said Radio Advertising Bureau President and CEO Erica Farber. “Fred and Paul Jacobs will offer actionable insights on propelling the radio business forward in today’s changing media landscape.”

Credited for creating and popularizing the Classic Rock radio format, Fred Jacobs launched Jacobs Media in 1983. Previously, he designed and managed research projects for the radio and publishing divisions of Frank N. Magid Associates, a leading research and consulting firm. Later, Fred worked as director of radio research for the ABC-FM owned-and-operated radio stations and as program director for WRIF-FM in Detroit.

Paul Jacobs is the president of jacapps and has served as Jacobs Media’s vice president and general manager since 1991. He began his career at Detroit radio stations, first in sales for WNIC-FM and later as an account executive for WRIF-FM. Before joining Jacobs Media, Paul worked as KZEW-FM’s general sales manager and later served as general manager for KHYI-FM and WDFX-FM.