Conal Byrne |
Jay Green |
It also uses targeted questions on podcast listening with more than 12 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two time per year data release.
“We are looking forward to the ways that data from Nielsen’s Podcast Listener Buying Power service will allow us to communicate our podcasting value proposition to advertisers,” said Conal Byrne, President of the iHeartPodcast Network for iHeartMedia. “As our business continues to expand, and the abundance of ways that people are listening across multiple platforms continues to amplify, it’s imperative that we have the tools necessary to accelerate our business and have a deep understanding of what motivates over a quarter of a billion of our monthly U.S. listeners.”
Suzanne Grimes |
Cathy Csukas |
“We see this as a game-changer that will propel podcast advertising forward,” stated Cathy Csukas, Co-Founder and Chief Executive Officer of cabana and its parent company, AdLarge Media. “Nielsen’s Podcast Listener Buying Power Service makes it easy for advertisers to go deep within a specific genre to target listeners with interests and buying habits that match those of the customers they want to reach. We’re delighted to support Nielsen in this initiative that we believe will bring more advertisers to the space.”
“We are pleased to welcome iHeartMedia, Cadence13, Midroll, Westwood One and cabana as the first charter clients to Nielsen’s Podcast Listener Buying Power Service,” said Brad Kelly, Managing Director, Nielsen Audio. “As the audio landscape continues to evolve, podcasting is winning the attention of American consumers as another powerful tool in audio’s arsenal. We are proud to empower these visionary clients with the insights that will propel them forward as they continue to lead the way in our industry. This groundbreaking service is growing podcasting beyond direct response by profiling specific brands, leading the way into the future of podcasting.”
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