A new study has confirmed fears of disappointing demand for Apple’s newest entry-level iPhone.
According to The NYPost, the iPhone XR — this year’s cheapest model despite being priced at a stiff $749 — accounted for 32 percent of the iPhone market during its first month in stores, according to a study released Wednesday by Consumer Intelligence Research Partners.
That’s significantly lower than the 39 percent share captured by the comparably priced iPhone 8 and 8 Plus during the similar period last year, the study notes.
It’s also just 2 percent ahead of the share last year’s iPhone X had grabbed — despite the fact that prices for the X started at $999.
This year’s top-tier iPhone XS and XS Max models, which start at $999 and top out at a whopping $1,449, meanwhile took a 35 percent share of the iPhone market in the month following the cheaper XR’s release.
Sales of the XR have been a thorn in Apple’s side since it hit stores in late October. The Cupertino, Calif.-based company has seen its stock drop more than 30 percent as numerous parts and chip suppliers for the iPhone have slashed sales forecasts.
No comments:
Post a Comment