Tuesday, September 25, 2018

Tiger Drives Ratings Spike


Tiger Woods' Tour Championship win produced a huge bump in TV ratings for NBC.

NBC announced the PGA Tour's season finale drew a 5.21 overnight rating, the highest of any non-major championship this year.

That number is also up a whopping 206(!) percent over last year's event (1.70) in which Xander Schauffele won and Justin Thomas claimed the FedEx Cup's $10 million bonus. This time, Justin Rose took home the biggest check, but Tiger's tournament win had everyone talking — and apparently, a lot more people watching. As in three times as many people.

And the numbers grew as Woods finished off his first win in more than five years and his 80th PGA Tour title overall. The ratings peaked at a 7.19 during the 5:30-6:00 p.m. ET window, which according to NBC, trails only the Masters (11.03) and the PGA Championship (8.28) in 2018.

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