iHeartMedia, Jelli and Foursquare have announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.
This new attribution capability will leverage Foursquare’s location platform to measure the impact of a broadcast radio campaign purchased through the Jelli platform, SpotPlan, and its effectiveness in driving consumers to actual brick and mortar destinations. The Foursquare Attribution product, currently used by more than 250 industry-leading advertisers, publishers and platforms, uses cutting-edge machine learning techniques to measure the true impact of an ad on real-world visits.
“iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said Brian Kaminsky, iHeartMedia’s President of Revenue and Data Operations.” This initiative with Foursquare and Jelli is the next evolution in the development of our platform, providing retailers and QSR’s the same measurement and accountability for broadcast radio, as Google is in search and Facebook is in social.”
"By leveraging Jelli's API and pairing the real-time data provided by our supply-side platform, RadioSpot, with Foursquare's location platform, iHeartMedia can provide advertisers with a new level of campaign intelligence and attribution,” said Michael Dougherty, co-founder and CEO of Jelli.
“Our latest measurement innovations, driven by advancements in machine learning and rooted in our first-party data, is what sets Foursquare Attribution apart. We’re proud that iHeartMedia selected Foursquare as the company’s measurement partner, working in concert with Jelli’s API,” says Peter Krasniqi, Foursquare’s Vice President of Global Enterprise and Business Development.
The partnership is part of iHeartMedia’s ongoing focus to assist brands with digital-like targeting and attribution data and tools, to help them leverage their consumers across iHeartMedia’s quarter of a billion monthly broadcast listeners.
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