YEA Networks Launches Syndication of Tino Cochino

YEA Networks announces that it has launched the national syndication of Tino Cochino Radio, bringing the burgeoning next-generation audio brand to radio stations across the U.S.

Debuting on 20 stations in markets including Phoenix, Portland, San Antonio, and Albuquerque, Tino Cochino Radio is a PPM and diary-friendly modular show with timely  content, and is available for weekday afternoons/nights for barter, customizable for each market and daypart, with up to 11 songs per hour (programmed locally). Tino Cochino Radio’s popular podcast is also available on demand at: http://tinocochinoradio.com/podcast/.

Born and raised in Lubbock, Texas, Tino Cochino broke into radio at the age of 13 as an intern. At age 16, he was given his first full-time on-air shift and worked his way to the #1 night show in his hometown. Nearing his 21st birthday, Tino took his show to San Antonio, TX, building a buzz that took him to Bakersfield, CA, and finally, to Power 98.3/KKFR-FM in Phoenix, AZ, where he now hosts Tino Cochino Radio weekday mornings from 6:00am-10:00am.
 

George Laughlin, President and Chief Executive Officer, YEA Networks, said: "We’re excited to bring Tino Cochino Radio to audiences and stations across the U.S. Tino is a brilliant talent who is the next generation in syndication and a great addition to the YEA Networks family. Tino and his team have a powerful chemistry with each other and with their listeners, who become engaged in their lives at all touchpoints – on-air, and via video, social media and a popular podcast. The Tino Cochino Radio team is more than just entertaining – they share their energy, fun and personal passions with listeners and people feel like they know them and want to be friends with them. That’s a special quality, and it’s something we’re thrilled to bring to markets across the country.”

Tino Cochino said: “This partnership with YEA Networks and TCR is truly special. The success they have generated via The Kidd Kraddick Morning Show and The Bert Show is nothing short of impressive. To know they believe in our brand and what we’re creating is a sign, to me, that we’re without a doubt moving in the right direction.”

Phil Becker, Vice President of Content, Alpha Media, said: “In recent years the role of a Program Director has changed into more of a content creator. Tino Cochino Radio is one of the few shows that understand the PD evolution and works alongside their affiliates to deliver both on-air and online content equally. They also forge bonds with listeners and advertisers so that your station sees both a ratings and a revenue lift. Tino and his team are not there to voice track – They’re there to put you on the winning track.”

For more information about Tino Cochino Radio, contact Scott Kerr, Director, Affiliate Sales and Content, YEA Networks, at: scott@yeanetworks.com or at 843.270.2836.