The media company behind WRAL-TV announced late Thursday that James F. Goodmon Jr. – known as Jimmy Goodmon – has been named president and chief operating officer. He succeeds his father, Jim Goodmon, who has served as president of the firm since 1975.
Jim Goodmon will remain CEO and chairman of the board.
In a prepared statement, Jim Goodmon said his son brings the necessary background and experience to lead.
“He will continue this Company’s commitment to the communities we serve, our customers, and the employees of CBC,” he stated. “I could not feel better about our future.”
According to CBC, it was Jimmy Goodmon who negotiated WRAL’s network affiliation change, as the station aligned with NBC last year.
Jimmy Goodmon, like his father, grew up in the media business, having started as a 16-year-old camera operator for WRAL’s morning news. In 2005, he launched the company’s new media group, where he has served as vice president and general manager for the past 12 years. In that role, he helped develop WRAL.com as a competitive media outlet. He also oversees operations of WRAL-FM (Mix 101.5) and Microspace Communications in Raleigh. He serves as vice president and general manager of Sunrise Broadcasting, a five-station radio group, and WILM-TV, both in Wilmington.