South Bend IN Radio: Midwest To Launch New Top 40

Midwest Family Broadcasting, South Bend has announced its longtime Country station WHFB 99.9 FM will drop the format and launching a new Top40 Format.

New calls for the station, licensed to Benton Harbor MI, will be WQLQ and it will brand as Live 99.9.

Live 99.9 will feature the songs of Rihanna, Drake, Ariana Grande and many more current artists. Brooke & Jubal, a live morning show, will consume the morning hours from 5a-9a, with an all music format following. A live DJ, Shady Live, takes over from 6 to 11pm.

In addition to being active in the community, Live 99.9 FM promises to be extremely active on social media and will engage listeners using Snapchat, Instagram, Twitter and Facebook. An aggressive marketing campaign will be used to inform the community of the new LIVE 99.9.

99. FM (50 Kw) Red=Local Coverage Area

“This is the first true format change we’ve done with any of our stations since we first started working with WHFB in 1999.” “That’s over 17 years!” said Jim Roberts, General Manager of the MWF, South Bend stations. “We’re extremely excited about this new, young station and encourage people to tune in next week.”

The new Top40 format will competed directly  against Artistic Media Partners’ WNDV 92.9 FM. U93 leads the market with a 10.6 share in the Spring 2016 Nielsen ratings. The move leaves Federated Media's WBYT  100.7 FM B100 as the remaining Country station in the South Bend.