New data from Deutsche Bank shows that one network has lost more subscribers than any other from cord cutting. That’s The Weather Channel, accoridng to MediaLife magazine.
DB looked at subscription rates to cable networks from 2011 to 2015.
It found that in that span, TWC is down nearly 12 million subscriptions, and little wonder. These days people can go on their phones to find out what the weather is. They needn’t go through the bother of turning on the TV.
For those cutting the cord or moving to skinny bundles (buying cable plans with just a handful of essential channels), the Weather Channel is an obvious sacrifice.
The other networks in the top 10 biggest subscription declines are all down less than TWC, between 6 million and 8 million. For some, that represents between 5 and 10 percent of their subscribers, a hefty drop.
One of the networks is ESPN, whose subscriber declines have been the subject of much hand-wringing. The network airs some of the most popular programs on cable, including the NBA and “Monday Night Football,” but even that can’t keep subscribers on board.
A slew of channels on the list of top decliners (Spike, MTV, VH1, Nickelodeon and CMT) are all owned by troubled Viacom.
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