WideOrbit Intros 'Radio Interchange' To Manage Net Spots

WideOrbit Inc. Wednesdayintroduced Radio Interchange, an automated solution for managing network and barter advertising at stations running WideOrbit’s widely-deployed WO Traffic platform and Counterpoint Software for log information and certificate of performance submission.

Radio Interchange eliminates the manual steps of the network and barter ad process, including order entry, order revisions, creative copy, copy instructions, and affidavit completion.

Additional benefits for traffic and sales teams include the ability to use WO Traffic as a definitive system of record for a station’s advertising business, improved research capabilities and greater assurance of network contract compliance.

Radio Interchange is the result of a multi-year project to integrate Counterpoint Software and WideOrbit’s WO Traffic platform. Counterpoint Software’s system is the scheduling and affidavit system for many large radio network and barter providers, including Westwood One and United Stations, and is used to deliver ads to more than 9,000 network affiliate radio stations.

“The launch of Radio Interchange directly connects to our mission of making it easier for our clients to buy and sell advertising,” said Eric R. Mathewson, founder and CEO of WideOrbit. “Networks and stations alike will benefit from the reductions in complexity and manual work that have been endemic to managing network and barter spots. We will continue to identify and develop products and extensions that help our clients grow their bottom lines.”

For more information about Radio Interchange, please contact sales@wideorbit.com or support@counterpoint.net.