Sam Matheny, Fred Jacobs, Steve Newberry, Scott Burnell |
- There was a nice buzz at the conference, a congenial and large crowd, and a positive feeling about radio.
- That said, many of the same “ize” words permeated the air. How do we smartly digitize? What’s the smartest way to strategize? How do we effectively monetize? How can we best prioritize? The radio industry continues to try to figure it all out.
- The buzz topic this year had to be podcasting, punctuated by Nielsen’s announcement that they’re figured out how to measure on-demand audio. Here’s the money quote from Brad Kelly:
- And podcasting sessions from Amplifi Media’s Steve Goldstein and our Seth Resler (with the NAB’s Josh Miely) were packed – a strong indicator about how broadcasters are trying to get their heads around podcasting.
- The “connected car” has been elevated to a key topic in radio circles. I participated in a free-wheeling panel conversation with Ford’s Scott Burnell and Commonwealth Broadcasting’s Steve Newberry. Moderated by NAB Chief Technical Officer Sam Matheny, we covered a lot of ground from the technical side to Apple CarPlay and Android Auto. But a big conclusion voiced by all three of us panelists was the need for radio to double-down on its content game to remain competitive in the ever-crowded dash.
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