Ford is turning to Harman's high-end B&O Play brand to give it an edge in the sound wars raging inside today's cars and trucks and is ditching longtime audio partner Sony, ending a relationship that dates back at least 16 years.
According to The Detroit Fee Press, The Dearborn automaker said today that B&O Play sound systems will begin appearing in Ford cars and trucks next year. Eventually, B&O Play will be in all Ford vehicles.
B&O Play is a brand that was created in 2012 by Danish audio manufacturer Bang & Olufsen. Stamford, Conn.-based Harman International acquired Bang & Olufsen's car audio business in 2015.
Audio systems in today's cars and trucks continue to evolve as digital technology has allowed manufacturers to create better sound out of smaller speakers. Ford believes B&O Play's approach to sound and how its sound systems are designed will put the Dearborn automaker at the forefront of today's audio technology.
"B&O play has a wonderful audio heritage that is rooted not only in music but how to take that music and create experiences that foster feelings like freedom, as well as great design that can spark curiosity and creative exploration," said Ford senior design strategist Anthony Prozzi.
Bang & Olufsen sound systems are available in a wide range of Audi, Aston Martin, BMW and Mercedes-Benz models. Harman and its other brands are in cars made by Fiat, Chrysler and Volkswagen.
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